Thursday, October 6, 2011

Register to win a free cremation. It just makes sense.

Recently I had a phone conversation with an old friend. It was his 38th birthday. At 38, a male in the U.S. has truly statistically started dying (75.6 avg life expectancy). While we were talking, he checked his mailbox and discovered a postcard inviting him to register for the chance to win a free cremation. The arguments in favor of signing up now moved fluidly, seamlessly between consideration for family grief and tax exemption.
I warned him to read the small print, lest this turn into a "Twilight Zone" episode in which he sends in the card, wins, but failed to notice that signing the card also grants the crematorium the right to deliver the service on the date of its choosing and by means of force if necessary.

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